How to Give Your Squarespace Website a Glow-Up Before the New Year

Hey, sunshine! ☀️ It’s Meghan, your BFF for brand and website design that sparks.

As we cozy up for the final stretch of the year, it’s the perfect time to reflect on what’s working in your business and what could use a little fresh energy. And if your website has been sitting quietly in the background (while your offers, style or audience have evolved)? It might be time for a bit of a website glow-up. Luckily, Squarespace makes it so easy!

Your website is the pearl of your digital marketing presence. And just like your real-life home, it deserves a refresh every so often to match you as you evolve. ✨

Here’s how to give it that new-year sparkle - without starting from scratch.

🐚 Refresh your home page’s “hero” messaging
Your homepage should instantly tell visitors who you are, what you do and who you help.

If that message feels fuzzy or confusing, it’s time to rewrite your headline and intro paragraph with your current focus in mind.

Think:

• Does my opening line and text still reflect what I offer today?

• Would my dream client instantly feel seen when they land here?

Even small wording tweaks can completely shift how your brand feels online.

🐚 Update your visuals
New season, new visuals! Replace outdated imagery with fresh, on-brand photos. This could be new styled stock, brand portraits or recent client work that better reflects your style.

A great tip to keep in mind: cohesive photography does wonders for your brand credibility. Choose a consistent color palette, lighting style and vibe that reflects your current brand energy (for me, that’s coastal, calm and a little magical).

🐚 Declutter your navigation bar
This is a big one - and one of the first things I revamp for my website design clients.

Think of your menu as your website’s roadmap. Is it easy to follow? Or does it have a few too many detours?

A quick audit might include:

• Choosing the top 6 main links you want to highlight - and add more internal links to your other pages

• Combining similar pages (like “Services” and “Work With Me”)

• Adding a clear, on-brand call-to-action (like “Book Now” or “Let’s Chat”)

Simpler navigation = happier visitors (and better SEO!).

🐚 Check your mobile experience
Grab your phone and actually scroll your site. Are your fonts readable? Are buttons too tiny to tap? Is it a hot mess?

A website that shines on mobile feels instantly more polished. AI and Google reward mobile-friendly sites, too.

Squarespace makes this easy, but you might just need a few custom tweaks or spacing adjustments to make it feel seamless on every screen.

Loving all this website inspo?

Let’s make magic together. ✨ Schedule your free discovery call and let’s chat about creating an aligned, purposeful website for your business.