The Secret Spot on Squarespace Where All Your Best Content Ideas Are Hiding

Hey, sunshine! ☀️ It’s Meghan, your BFF for brand and website design that sparks.

Have you ever sat down at your laptop to write a blog post, plan social content or brainstorm new offers and thought, “what do my dream clients even want to hear from me?” I have great news: your Squarespace analytics dashboard already has the answer.

Inside your analytics dashboard, you can see where your visitors are coming from, which pages they love most and what they’re clicking on. Those patterns aren’t random - they’re clues about what your potential customers and clients find valuable and where their curiosity is leading them.

🐚 Some examples
If your “About” page is getting tons of views, maybe your audience wants more behind-the-scenes or founder-story content. Easy to share in email marketing and Instagram stories!

If your “Resources” or “Blog” section keeps growing, double down on educational content. Consider offering a free eBook or webinar featuring your expertise to drive connection.

And if a single service page keeps pulling in clicks, create more TikTok videos or Instagram posts that expand on that offer.

🐚 Pro tip
Connect your Squarespace site to Google Search Console within your analytics dashboard for even deeper insights. It’ll show you exactly what people are typing into Google before landing on your website: the phrases, questions and keywords that lead them right to you.

🐚The bottom line
When you know what your dream clients are already searching for, you can create content that meets them where they are: blogs that answer their questions, social posts that speak their language, and website updates that build instant connection.

Your analytics are more than data. They’re your built-in creative compass. Follow what’s resonating, and your content strategy practically writes itself!

Loving all this website inspo?

Let’s make magic together. ✨ Schedule your free discovery call and let’s chat about creating an aligned, purposeful website for your business.

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